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One of the primary reasons why influencer marketing is important is 60% of the consumers make their purchases because of the recommendations on social media platforms. This shows that consumers trust the recommendations from influencers.
Reasons Why Influencer Marketing Will Continue to Grow
Influencer marketing is popular now, but it’s not just a trend that’s going to fade away. In fact, it’s nowhere near done growing. It will continue to become more and more popular over the coming years, so now is the best time to learn about it and prepare to incorporate it into your own strategies.