As you probably know, Apple is in its prime right now having emerged as the ultimate platform, with macOS, iOS, watchOS and tvOS being used by hundreds of millions of people around the world.

And if you have done a competitor analysis and market research, you may have quickly realized that your potential customers are among those Apple users. You therefore obviously want to engage in OS app development.

But because the iPhone is the main device the majority of people own to use apps, we will mainly focus on the importance of iPhone app development for you to reach a much wider audience.